Robinsons Land Corporation (RLC), one of the country's leading and dynamic real estate companies recently announced its partnership with the InterContinental Hotels Group (IHG). With the partnership, IHG will now manage RLC's hotel property Manila Galleria Suites under the Holiday Inn brand, now re-branded as Holiday Inn Galleria Manila (HIGM).
Holiday Inn is IHG's midscale full service brand commissioned in over 100 countries worldwide with 84 hotels operating in the Asia Pacific region. Fifty years and still counting, Holiday Inn (HI) is the hotel industry's fast expanding brand that leads in the mid-market sector. "Holiday Inn is the world's best known hotel brand offering consistent, warm, relaxed and a friendly environment which business and leisure travelers have come to expect throughout the world," avers Mr. Bill Vincent, HIGM's general manager. Mr. Vincent further said Manila property will invoke the following attributes and qualities: better product recognition, thus a stronger brand loyalty, increased trust and confidence in the hotel, and market place advantage through repeat business in all aspects.
